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What Is Google My Business? Driving Traffic To Your Website

What Is Google My Business? Driving Traffic To Your Website

Digital Vertise • Apr 18, 2021

What Is Google My Business? Driving Traffic To Your Website

What is Google My Business? Google’s aim in providing its online users with local search results is to promote the establishment of a business near one’s vicinity. What does that mean? It means your business promoted with the help of Google My Business SEO can be found by searchers in your own neighborhood, as well as on the other side of the globe!

In simpler terms, this feature enables a local business to be ranked higher in search engine results for specific keywords related to its location. Imagine being able to reach out to more local clients and prospects. How about being able to increase your sales figures by reaching more potential customers outside your usual target market? Those are some of the benefits of using Google Local Business search.

To take full advantage of Google My Business, however, you have to be able to optimize your site properly as per the Google my business optimization guidelines. The way to do that is to build links from other sites that are relevant to your own. This way, you ensure that you will rank higher in Google local ranking for your selected keywords. One thing to remember though. Google still has some restrictions when it comes to link building: they will not count connections that are only purchased or traded for.

That means that you have to be willing to spend money if you want to do link building with other established sites. You also have to be willing to give up some control of your page to manage everything. That isn’t easy, but fortunately, there are a number of third-party applications out there that will automate this for you. These services are affordable, and you can easily find one to suit your needs.

When you use such a service, you simply enter your area code, then select a company that offers these services. From there, you can do all the optimization that you need. For example, you can easily enter the names and descriptions of your business and let it do the rest. You can even choose whether or not you want to include Google maps listing or descriptions of your location, so that your listing gets a professional look.

All that’s left for you to do is to monitor and see how well you did. If you get lots of traffic, that’s great. If not, you can always make adjustments to your campaign accordingly. By managing search queries and listing items manually, you can waste a lot of time that you’d rather be using to promote your own business.

This is also a good option for someone who wants to build their reputation online. They can use a third-party site to manage their ranking and search results, while they focus on more important things. They don’t have to worry about being banned, since the accounts they set up are completely separate.

Overall, it’s clear that Google Local search is the future of local search. As Google AdWords is inevitably absorbed into AdWords, the only thing standing between businesses and their customers is How you are able to list and optimize your Local business listings. If you own a local business, now would be a great time to jump on the Local search bandwagon.

To do this, start out by looking up your business’ location using Google Maps. Next, go to the Google Places page and enter your address. You will be prompted to choose a category for your business. Make sure you enter one before clicking “Submit” or your business will not appear in the results. Now, go back to the Google Maps page and make your change.

It may seem like a lot of work for only one simple change, but it really isn’t. Even if you don’t know much about how this works, it’s easy to figure it out. There are multiple guides and blogs written by SEO experts which you can find easily online. Once you see that your listing is now higher up on the Google map, you can begin to monitor which keywords are working for you. If you’re paying a hefty amount for a high-priced ad, it may be a good idea to drop the keyword that’s causing you to pay so much. You can also consult a good SEO agency to plan your strategy.

Your ads can not only bring customers to your website, but they can also help you get people to find out more about your local area. For example, if you have a blog about your business, your ads can link back to it. In turn, your visitors will click on the link and read up on what you have written. You can even put a direct link to your site in the description. It’s a great way to not only drive visitors to your site but to also provide a method of letting others get to know your business as well. If you find it a bit complicated, you can take the help of a professional SEO company. 

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